Project Overview:
I had the opportunity to provide art direction for the GROW app, a revolutionary new business building tool for Melaleuca. The GROW app is designed to help Melaleuca marketing executives efficiently manage their business and enroll new Melaleuca Shoppers. Featuring functionalities such as order tracking and follow-up, a customizable to-do list, and a digital library, the GROW app offers easy access to training materials, product information, and podcast interviews for viewing and sharing. This innovative app is geared towards enhancing productivity, streamlining processes, and fostering growth within the Melaleuca community.
Design and User Experience:
The design philosophy for the GROW app centered around creating a user-friendly, intuitive interface that allows marketing executives to navigate and utilize the app’s features effortlessly. I directed the design team to focus on clarity, ease of use, and visual appeal.
I had the opportunity to provide art direction for the GROW app, a revolutionary new business building tool for Melaleuca. The GROW app is designed to help Melaleuca marketing executives efficiently manage their business and enroll new Melaleuca Shoppers. Featuring functionalities such as order tracking and follow-up, a customizable to-do list, and a digital library, the GROW app offers easy access to training materials, product information, and podcast interviews for viewing and sharing. This innovative app is geared towards enhancing productivity, streamlining processes, and fostering growth within the Melaleuca community.
Design and User Experience:
The design philosophy for the GROW app centered around creating a user-friendly, intuitive interface that allows marketing executives to navigate and utilize the app’s features effortlessly. I directed the design team to focus on clarity, ease of use, and visual appeal.
Outcome:
The GROW app has been embraced by Melaleuca marketing executives as a powerful tool for managing their business and fostering growth. The app’s intuitive design, comprehensive features, and ease of use have significantly enhanced productivity and efficiency within the Melaleuca community.
This project showcases my ability to lead a multidisciplinary team in developing a cutting-edge digital tool that meets the needs of its users. The GROW app stands as a testament to my expertise in creative direction, user experience design, and strategic marketing, making it a proud addition to my portfolio.
