Project Overview:
I had the exciting opportunity to provide full creative direction for the "Koala Pals" children's vitamin product family, a best-selling brand in China. This comprehensive product line includes vitamins, minerals, and flavored shakes, all designed to appeal to children while reassuring parents with their quality and health benefits. My role involved guiding the design team, overseeing character creation, and developing a vibrant brand identity that drives the success of "Koala Pals." Design and Branding The design philosophy for "Koala Pals" centered around creating a visually engaging and playful brand identity. I directed the design team to use bright, cheerful colors and incorporate fun characters that would attract young customers and build brand loyalty.
Outcome:
The "Koala Pals" children's vitamin, mineral, and flavored shake product line has remained a best-seller in China, thanks to its vibrant design, engaging characters, and effective marketing strategies. The cohesive integration of design, character creation, and copywriting under my creative direction resulted in a product family that resonates with both children and parents, making healthy nutrition a fun and positive experience. This project highlights my ability to lead a multidisciplinary team in creating a successful and appealing brand. The "Koala Pals" product line stands as a testament to my expertise in creative direction, character development, and strategic marketing, making it a proud addition to my portfolio.
I had the exciting opportunity to provide full creative direction for the "Koala Pals" children's vitamin product family, a best-selling brand in China. This comprehensive product line includes vitamins, minerals, and flavored shakes, all designed to appeal to children while reassuring parents with their quality and health benefits. My role involved guiding the design team, overseeing character creation, and developing a vibrant brand identity that drives the success of "Koala Pals." Design and Branding The design philosophy for "Koala Pals" centered around creating a visually engaging and playful brand identity. I directed the design team to use bright, cheerful colors and incorporate fun characters that would attract young customers and build brand loyalty.
Outcome:
The "Koala Pals" children's vitamin, mineral, and flavored shake product line has remained a best-seller in China, thanks to its vibrant design, engaging characters, and effective marketing strategies. The cohesive integration of design, character creation, and copywriting under my creative direction resulted in a product family that resonates with both children and parents, making healthy nutrition a fun and positive experience. This project highlights my ability to lead a multidisciplinary team in creating a successful and appealing brand. The "Koala Pals" product line stands as a testament to my expertise in creative direction, character development, and strategic marketing, making it a proud addition to my portfolio.
